Deeply researched case studies that help you learn how real companies grow, adapt, and win. No agenda. No BS. No hype.
When I built Crazy Egg, KISSmetrics, and Nira, most of what I learned came from messing things up and figuring it out.
There weren’t many playbooks in the 2000s.
No one was breaking down company strategies in public or sharing hard-earned lessons in real time.
You just tried things, adjusted, and moved forward. Mostly alone.
Since then, I’ve had the chance to help hundreds of founders navigate those same challenges.
This Substack is where I want to share what I’ve learned, at scale.
The goal is simple: to help even more founders build companies that last.
Not by handing you someone else’s blueprint, recycled frameworks, or surface-level takes, but by giving you an honest view of what’s working, what’s not, and what’s coming next.
I make sense of what’s happening in tech and explain why it matters. All based on 20+ years of building software.
If you’re a founder, builder or operator trying to make sense of tech (without the hype, spin, or news cycle agenda) you’re in the right place.
What to expect
Deeply researched case studies that unpack how real companies grow, adapt, and win (or lose)
Explainer content that’s shaped by experience, curiosity, and my own healthy dose of skepticism
Founder-first breakdowns of product, marketing, growth, and strategy
Balanced takes that explore both sides of a story, because most things in tech are rarely black and white
Hard truths founders don’t always want to hear (but need to)
Insider stories and perspectives on what tech companies are actually up to
Insights from real founders doing the work
Why subscribe?
Most tech content either has an agenda or tries to impress you.
This isn’t that.
It’s the stuff I’d want if I were starting over today.
I don’t want to be early to every trend or loud about every change.
I want to help you become a sharper, more resilient founder.
One post at a time.
Hiten
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